I'm looking for some responses from Social Media users about how they search for and evaluate the information they find (on Social Media) about products, for my dissertation.
Social Media interests me, hence why I've chosen to write 10,000 words on it and consumer information search behaviour. I would love to receive some comments on my blog about how you search for information on Social Media and more specifically, why? Why do you visit beauty blogs to find out other consumers' reviews on the new Maybelline lipstick? Why do trust online, Social Media sources more than what the company/brand says? Is it purely because other consumers don't fabricate the truth?
ANY points of view would be greatly appreciated as I'm doing a qualitative study so need some direct quotes to go into my work (all responses will be anonymous). I just need to get an in-depth understanding of how consumers are using Social Media to inform their next purchase decision.
Many, many, MANY thanks :-)
(Oh and if you do come across this, please pass it on to other Social Media-using friends, families and colleagues for them to give their point of view too!)
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